We looked at the existing houseplant marketplace and noticed that many plants were being sold without identification and plant care tags – in fact, many plants only included a price sticker. 

They didn’t even have a genus, species, or variety name! 

Through our partnership with Proven Winners, The Brand Gardener’s Trust™, we know that helping consumers be successful with their houseplants will not only lead to repeating purchases but will also develop a higher level of trust and confidence in the leafjoy® line. 

To reduce the plant buyer’s anxiety as they make purchases, leafjoy plants will include a large plant tag that will give them the information they are looking for and be easy to see and read. 

Additionally, the label will be attached to a wooden “riser” to keep it out of the soil. It will act as a variety-specific piece of Point of Purchase as we know many retailers struggle with implementing signs and posters in their retail space. 

Leafjoy plants will automatically ship with tags that include:

• An in-use, variety-specific photo to provide inspiration
• Variety name, genus, and species
• Why-buy and where-to-use information
• QR code link to a video explaining leafjoy benefits
• Easy-to-understand care information

The consumer survey clearly showed substantial concerns and anxiety surrounding the light levels plants need to perform in various rooms or areas of a house or apartment. We received comments such as the following:

• “I only have South facing windows.”
• “I love houseplants but often don’t have a place with enough light.”
• “I would love to see plants that don’t need much light to beautify my home office.”
• “Could you please put east, west, north, south, or interior room placement on the care directions?”

To address this consumer pain point, reduce their purchasing anxiety, and simplify the decision-making process, we developed four leafjoy plant use collections based on locations where consumers typically use houseplants.

The collection names will be identified with color-coded icons on the front of each plant tag to let the shopper know where it can be used quickly — in many cases, a leafjoy® plant can be used in multiple areas of a home or office.

The leafjoy® plant’s collections in the garden center make merchandising and selling easy! Using eye-catching Points of Purchase pieces for each collection, staff and shoppers can quickly identify the matching color-coded icons on the tags, posters, or bench cards. 

This will allow the staff member to quickly and easily guide the shopper or, even better, turn the leafjoy® department into a self-service shopping experience!

Soil-based leafjoy® plants: Unwrap the plant, water it, then place it in the amount of light that has been recommended for it.  

leafjoy® H20 ®plants: Your open-cork hydroponic leafjoy H2O® houseplants are shipped without water, so please unbox them as soon as possible. Upon receipt, fill the glass vessel with distilled water to a depth of approximately one inch below the cork. If distilled water is not available, bottled water is the next best option. Tap or city water will do in a pinch. The cork is designed to remain in place, so carefully pour the water through the hole in the top of it. Empty and replenish the water every one to two months or if the water becomes discolored.

Distilled water is the best kind to use for both soil-based and leafjoy H2O® houseplants. If distilled water is not available, bottled water is the next best option. Tap or city water will do in a pinch.

Soil-based and leafjoy H20® houseplants prefer filtered light. They should be kept out of direct sunlight to prevent the leaves from burning. Requirements for light intensity vary depending on the type of plant. Terms to describe light levels generally include high light, bright indirect light, moderate light or low light. The intensity of natural indoor light depends on the location in your home. Learn more about where to place your plant indoors.

Watering every other month should be plenty unless you notice the water level is low or becoming discolored. Keeping the cork in place, gently pour the water out through the hole in the top of the cork. The cork is designed to remain in place. Fill the glass vessel with distilled water to a depth of approximately one inch below the cork. Simply empty and replenish the water every one to two months if it becomes discolored.

Water your potted houseplants according to their individual needs. The frequency will vary depending on the type of plant, temperature and humidity in your home. One of the most common mistakes that beginners make is overwatering. To check to see if your plant needs water, stick your finger into the soil to a depth of about one to two inches. If the soil feels dry, water your plant. Allow the soil to dry down a bit in between waterings until you learn your new plant's needs.

Most indoor houseplants originate from warm tropical climates. Average home temperatures are suitable for most houseplants, with an ideal range of 60-75 degrees F.

Indoor air can be dry, particularly during the winter when heating systems are operating. Dry air can result in shriveled, wilted, curling, yellow or brown foliage. The optimal humidity range for most leafjoy houseplants is 40 to 60 percent.

Hydroponic leafjoy H2O houseplants should not be fertilized. This type of virtually carefree houseplant requires no care other than adding fresh distilled water every one to two months.

Potted leafjoy houseplants do benefit from small amounts of fertilizer. Feed them once per month at half strength when they are actively growing. Reduce frequency of fertilization in the winter months. If no new leaves are growing, the plant does not need to be fertilized. 

This virtually carefree houseplant can be placed anywhere in your home that receives indirect light. It requires no care other than adding fresh distilled water every one to two months.

Plants in leafjoy H20 bowls will grow for one to two years before their roots will need a light trim. The plant should remain in the original leafjoy H2O container since the cork and vessel shape are specifically engineered for this growing purpose.

Soil-based leafjoy plants are growing in a peat moss-hydrafiber mix. These potted plants can be repotted into fresh potting soil if you desire. We recommend a peat moss-perlite mix (80% peat/20% perlite) which is readily available wherever potting soil is sold.

Leave the cork on your leafjoy H2O houseplants. The cork and vessel shape have been specifically engineered for this growing purpose and are meant to be kept in place for the life of the plant. When you need to add water or pour out discolored water, simply pour the water through the opening in the cork.

Once the cork is removed from your leafjoy® H2O® container, it may no longer be safe due to its engineering. The entire unit should be disposed of safely. If you would like to save the plant, you can place it in a different container of distilled water and continue to care for it that way.  

No, please do not add anything to the container other than water.

Do not ingest any part of any leafjoy houseplant. Please refer to the ASCPA website and contact your veterinarian with specific questions and concerns regarding plants that are safe for pets.

If you notice pests around your houseplants, a light mist of neem oil spray or insecticidal soap should cure what ails it. Nothing, including fertilizers, should be added to the distilled water of leafjoy H2O® houseplants.

Staking a houseplant is easily done with a bamboo stake and loose twine. For plants with heavier branches, use a moss pole and twist ties or Velcro strips. Take care not to pinch the stems or tie them up too tightly or they could stop growing and water could be inhibited from moving through the plant.

All houseplants need some light but try our lowest light-tolerating houseplants in the leafjoy Cocoon collection.  Adding a small grow light for a few hours a day will help to keep your plants happy and healthy if they are growing in a dark corner.  

Houseplants, like people, have unique personalities and needs. Some are easy-going and can live anywhere while others thrive on a schedule. Some are stubborn and dramatic when they don’t get their way or their water. We understand that plants flourish when adopted by plant parents whose personalities and attentiveness align with their needs. Learn how to pick your perfect houseplant. 

These easy-care houseplants typically live for one to two years, but we have seen some thrive for much longer.

Every leafjoy® houseplant undergoes arduous research, development, and testing before it enters a rigorous scientific process called viral indexing. After it's thoroughly tested again, only the very best are selected for tissue culture reproduction.  This process ensures that the plant you receive is healthy and consistently high-performing—far surpassing the standard version of its original parent plant you might find on the shelf with the same name.  We give these plants a new name to help convey that you're getting something truly elevated! It's our way of signaling that this plant has earned its own identity, and you can expect something exceptional.